The issue of putting on make-up divides women into several groups: those who can’t imagine going out to throw out the garbage without make-up on their face, those who put make-up only on special occasions, those who prefer “natural” make-up, those who use heavy make-up and finally – those who never put on make-up. The attitude of women towards make-up may differ but it’s almost certain that women are not indifferent to it. Why is it so important? Why do so many companies produce decorative cosmetics?

If you are one of these women who feel annoyed by all the fuss created around the question of make-up and think that make-up makes intelligent women look superficial, let’s look to what extent you are right and to what extent changing your attitude may enhance the quality of your life.

The cons of make-up

  • The main disadvantage is the chemicals that are present in make-up. In the recent years more and more attention has been drawn to the safety of the ingredients of cosmetics. Fortunately, the industry has started catching up with the trend offering a wider variety of bio cosmetics.
  • The dependency on cosmetics when women feel embarrassed to show themselves in front of people without make-up. This shows deep insecurity and low self-esteem. This problem has to be tackled with other means as well. Make-up should be an additional aid to feel more confident not the one and only. It’s vital for these women to work on finding their real worth.
  • Make-up put on not properly has the opposite effect of the desired one. The leading expert on the issues of non-verbal communication, Tonya Reiman, recommends having a consultation with a professional make-up artist. According to her this investment pay offs very well through the years. The next paragraph reveals exactly how this happens.

The benefits of make-up

  • Enhancing the sex appeal a woman possesses.

Some women can’t accept that men are dependent much more on visual stimuli than women when choosing a partner. This doesn’t make them “stupid”, “superficial” or “bad”. This is a characteristic they are born with. In the animal kingdom males have to attract a female by showing off their colourful decoration whereas in human society where men are fewer, women have to fight for attention.

Make-up and cosmetics have been used since ancient times to aid a woman be noticed – help her tighten loose skin, enhance advantages and hide disadvantages. In order to become a wife/long-term partner she has to possess many other qualities but the first impression she makes is with her physical appearance. However, the good first impression is not the only function of make-up. Variety is important for men’s eyes and a woman can ensure that her man will enjoy some variety throughout years by using make-up. Of course, there should be other ways in which to keep being interesting for a man except the appearance.

  • Boosting a woman’s confidence.

Make-up when put skillfully can make a woman look younger, more beautiful, more vivid, lively and fresh. It happens in two ways – firstly from the appearance itself, secondly from the mere act of doing something assertive for yourself (the desire to be noticed means you feel you deserve to be noticed) and thirdly from the variety (changes and novelties in our appearance are pleasant not only for men but for us as well). You can imagine how beneficial for all kinds of situations a boost in confidence is.

Confident people are more convincing in negotiations with clients and partners. They are also more creative and productive as they can focus their energy on finding solutions instead of fighting insecurities and desire to avoid attention. On the other hand, the positive feedback women get from other men and women (yes, we know how valuable compliments are from other females, maybe sometimes even more valuable than when they come from a man) for looking nice enhances the effect of their own feeling of self-appreciation.

Make-up tips

Tonya Reiman cites a study in her book “The Power of Body Language” which shows the importance of make-up in the workplace and for a successful interview when you want a job change. According to the study women who use make-up with measure that looks natural are perceived as more competent and get more recognition and even higher salaries than women who use heavy make-up or no make-up at all.

Tonya Reinman suggests that you should avoid red lipstick at work as it has a strong sexual effect on men which can undermine good team work or your professional presentation.

If you want to impress a man you should know the power make-up has on men’s perceptions. Mascara makes men’s eyes linger on woman’s eyes – the window to her inner world, the “content”. Rouge gives a woman a healthier look which instinctively attracts a man. When a woman is aroused the colour of her cheeks and lips becomes more intense which has an immediate positive response in the man opposite her. This effect is artificially achieved with well-balanced use of rouge and lipstick/lipgloss. Just make sure to practice applying make-up at home to find the right intensity and technique for your face or follow Tonya’s advice and get a consultation from a good make-up artist.

It’s not obligatory to put make-up on a regular basis but keep in mind that you can rely on it for additional boost in the mood and confidence every once in a while. If your attitude to make-up is totally negative, think about whether you have difficulty with integrating other typical feminine features like feminine way of walking, smooth gestures, etc. Explore the reasons for that and work on accepting the feminine energy you have naturally flowing in you since birth. It is one of the important ways to harmony and happiness.

 

Author’s bio

Maria Dimitrova writes for anotherway.org, a site where you can discover the most efficient solutions to problems in different areas and useful information like the best web browser, why the cost of gold has surged or how to invest in precious metals.

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