This year, we’ve partnered up with Destination TO to bring their holiday activation to life. We are running our pop-up, Shop the Block, at Stackt Market, in the heart of Toronto. “We’re so excited to be popping up this holiday season in our Toronto! We’ve curated a diverse assortment of brands from different neighbourhoods of Toronto. From home decor to holiday gifts to the newest in fashion, beauty, and jewelry we have something for the locals and tourists alike!” says Editor-in-Chief of STYLE Canada, Elise Gasbarrino.
Shop the Block will feature goods from local Toronto businesses. Our Shop the Block: Behind the Brands series will take a deeper look at the founders of our participating vendors and their stories. This article features Olaeda with
Talia Massaroni; Founder of Olaeda
SC: Tell us a bit about yourself!
SC: Tell us the story behind your brand!
SC: What inspires you?
SC: What does 2022 hold for you?
TM: This year has been quite interesting to say the least. We did a full rebrand, a website overhaul and opened our very first flagship studio in Toronto (deep breaths). I’m so proud of what the brand has achieved. We have two more launches planned for this year and some incredibly exciting things to share for 2023. Follow us on IG to stay in the loop.
SC: What is your favourite item to gift this holiday season?
Last modified: December 3, 2022