This year, we’re running our pop-up, The Edit, in the heart of Niagara-on-the-Lake. “We’re so excited to be popping up this summer in our hometown of Niagara On the Lake! We’ve curated some of our favorite brands at a local and national level. Think of the edit as your chic general store. From fresh bouquets to chocolate cupcakes to the newest in fashion, beauty, and home we have something for the locals and tourists alike!” says Editor-in-Chief of STYLE Canada, Elise Gasbarrino.
The Edit will feature goods from local businesses as well as other Canadian vendors. Our The Edit: Behind the Brands series will take a deeper look at the founders of our participating vendors and their stories. This article features Ember Wellness with
Amanda Schuler; Founder of Ember Wellness
SC: Tell us a bit about yourself!
As: I am an innovator at heart and enjoy generating ideas and looking for gaps in the market. Mostly a social person who enjoys her own company too, especially getting older. I am the type of person that needs to keep moving otherwise I get stagnant. I love design and enjoy playing tennis, wine, and tea. My kids are my pride, joy, and worry.
SC: Tell us the story behind your brand!
AS: I created Ember Wellness out of my desire to have a radically transparent skincare brand on the market. A brand that publishes not only the ingredients but also the percentage of those ingredients.
I have always used simple products in my personal skincare, and there was a need for a company that challenged the notion that ingredients were meant to be hidden in small type on a back panel.
Instead, I created a brand where the ingredients are chosen with intention and in high enough percentages for their efficacy to shine through.
Our Ember Wellness hero product is the DUO, which is two products, a facial oil, and a hydrosol. Many people don’t realize that you need to apply oil to a damp face and the hydrosol allows for that, giving the oil the opportunity to activate. We also liked the idea of creating a product that was gender neutral, and free of unnecessary adornment and packaging, but still gorgeous and high quality.
SC: What inspires you?
AS: Nature, the sky, the water, my husband Dave who draws incredibly well and helps me create the Ember Wellness store fixtures, simplicity, people, and designers who march to their own beat instead of the current trend.
SC: What does 2022 hold for you?
AS: I am optimistic for 2022 in terms of Ember Wellness. Currently, we are working on securing a few key retail accounts, and I sense that coming to fruition.
We’re not looking to be everywhere; just in the right places where our customers can easily find us. We’re also launching some new products very soon which I am really excited about.
SC: And lastly, where’s your favourite spot to vacation?
AS: We have a home in Sarasota, Florida. It has been our favourite spot to vacation since our kids were babies. We love Sarasota and the active lifestyle it affords us when we’re there. Everything from the historical modernist architecture there (such as the Sarasota School of Architecture), the fresh food, our neighbours, and the overall vibe!
Find Reign the Brand at our pop-up happening in Niagara-on-the-Lake, at 1-233 King Street! For more information, visit style.ca/events
Last modified: September 19, 2022