CULTURE

Behind the Brands of The Edit: Hymnologie

This summer, we’ve opened our doors of ‘the edit’, in the vibrant beachtown of Port Dalhousie. Our chic general store features a collection of Canadian brands, and here we take you behind the scenes to learn about the founders and their stories. Our pop-up, located at Lock and Main Marketplace (17 Lock Street), is open Thursday to Monday from 10:00 a.m. – 5:00 p.m.

Meet Jigyasa Sharma; Co-Founder of Hymnologie

Source: Hymnologie

Source: Hymnologie

Website: www.hymnologie.com

Instagram: @hymnologiebeauty

Facebook: Hymnologie

Tell us a bit about yourself:

In addition to being the co-founder of Hymnologie, I am a dentist by profession and an artist by heart, which always inspires me to balance beauty with science. I am also a mom to two kids, who I raise holistically while encouraging my love for Mother Earth. These same values reflect in everything I do – including Hymnologie.

Tell us the story behind your brand:

Hymnologie’s foundations are rooted in my mother’s century-old ayurvedic skincare recipes, which I used to treat my acne throughout my teenage years. In dental school, I learned about adverse effects of preservatives and synthetics added to topical formulations. It was when I was pregnant with my first child that I really started to care about what I put on my skin, leading me back to the plant-based recipes I grew up with. When I moved to Canada in December 2020, I realized I could bring my holistic skincare secrets and the purest plant-based ingredients from the Himalayan valleys to the North American market so others can discover the same results I experienced from these nutrient-rich formulas.  Through detail-oriented processes like steam-distillation, and hand seething through muslin, we tested 40 different plant-based recipes to shortlist 8 staple products – making up Hymnologie’s line of highly versatile and potent formulations, free of synthetics and preservatives. Hymnologie transcends natural wellness to create a luxurious spa-like experience at home while deeply nourishing and repairing the skin without risking your health.

Source: Hymnologie

Source: Hymnologie

What inspires you?

My grandmother, my mother, and my daughter are my biggest sources of inspiration. Through the ancestral passing on of values rooted in natural and holistic wellness, I am driven towards promoting healthy lifestyles – both through oral health as a dentist and through skin health with Hymnologie.

Where’s your favourite spot to vacation in the summer?

Since moving to Canada, we have explored many of its beautiful locations. So far, our favourite vacation spot is Banff, Alberta.

What does 2023 hold for your brand?

As a new luxury plant-based synthetic-free skincare brand, we hope to continue spreading awareness of the highly effective benefits of potent and active plant extracts for skin healing – all while building a community around this brand that supports simple lifestyles, slowing down, and being mindful of our lives. Hymnologie is all about valuing family, and nurturing the body and soul through self-care.

Shop Hymnologie at our pop-up located at Lock and Main Marketplace (17 Lock Street) from Thursday to Monday, from 10:00 a.m. – 5:00 p.m.

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