Shop the Block: Behind the Brand of Propr Lifestyle


behindthe brands propr lifestyle

Source: Propr Lifestyle

This year, we’ve partnered up with Destination TO to bring their holiday activation to life. We are running our pop-up, Shop the Block, at Stackt Market, in the heart of Toronto. “We’re so excited to be popping up this holiday season in our Toronto! We’ve curated a diverse assortment of brands from different neighbourhoods of Toronto. From home decor to holiday gifts to the newest in fashion, beauty, and jewelry we have something for the locals and tourists alike!” says Editor-in-Chief of STYLE Canada, Elise Gasbarrino.

Shop the Block will feature goods from local Toronto businesses. Our Shop the Block: Behind the Brands series will take a deeper look at the founders of our participating vendors and their stories. This article features Propr Lifestyle with

Althea Johnson; Founder of Propr Lifestyle


Instagram: @shopproprlifestyle

SC: Tell us a bit about yourself!

behind the brand althea johnson propr lifestyle

Source: Propr Lifestyle

AJ: My name is Althea Johnson. I am a Fashion, Travel and Skincare blogger. I have always been searching for solutions to help with my severe cystic acne, eczema and sensitive skin. Research in Seoul led me to delve deeper into the Kbeauty skincare industry. I discovered result-oriented techniques and products to help alleviate issues with my sensitive skin and reduce my eczema and acne breakouts.


SC: Tell us the story behind your brand!

AJ: I started Proprlifestyle to share my experience and growing knowledge with those who have similar skin issues and want to learn more about how Korean skincare can improve their skin’s appearance. I believe that a personalised kbeauty skincare routine can lead to glowing, clearer skin that retains elasticity.

Proprlifestyle offers a curatioin of award-winning Korean skincare products that combine plant-based ingredients with state-of-the-art technology and are suitable for sensitive skin types including eczema.

Proprlifestyle started out as an online store in November 2017 before opening the retail location on Ossington Avenue in March of 2020.

propr lifestyle

Source: Propr Lifestyle

SC: What inspires you?


AJ: The Arts – I love film, books, art galleries and museums. It fuels my creative ideas.

founder profile shop the block propr lifestyle

Source: Propr Lifestyle

SC: What does 2022 hold for you?


AJ: 2022 was a year filled with challenges and lots of lessons. I am looking forward to 2023 being the same. What doesn’t kill you, makes you stronger.

propr lifestyle behindthe brands

Source: Propr Lifestyle

SC: And lastly, where’s your favourite spot to vacation?


AJ: Capri, Italy or Ocho Rios, Jamaica

Find Propr Lifestyle at our pop-up happening at Stackt Market in Toronto, at 28 Bathurst Street Unit 5-108! We are open Tuesday through Sunday from 12:00 pm to 8:00 pm from November 29th to December 11th! For more information, visit


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