Photo credit: Lottie London
Photo credit: Lottie London


Lottie London on The #deluluisthesolulu Trend

Love in the age of smartphones? Brace yourself, because Gen Z is turning modern dating into a digital carnival! With more screen time than a Netflix binge, Gen Zers are ditching traditional meet-cutes for swipes and likes on apps like Hinge, Bumble, and Tinder. The report spills the tea – online dating is the Gen Z way, with 84% experiencing the notorious ‘ghosting’ phenomenon.

Picture this: 2 out of 3 Gen Zers believe ‘ghosting’ is the norm in the wild world of online dating. Valentine’s Day? Oh, that’s prime ghosting time, with a whopping 30% falling victim to the silent treatment. But fear not, 80% of these digital daters declare self-care as their relationship status.

In this digital dating jungle, Gen Z is turning to humor to navigate the chaos. Enter the #deluluisthesolulu trend, a TikTok sensation with over 124 million views. It’s the ultimate safe space where Gen Zers share their dating mishaps and ‘situationships’ through GRWM and story time content. It’s not just a trend; it’s a movement linked to the manifestation wave, and it’s taking TikTok by storm.

This Valentine’s Day, Lottie London is unleashing the Love YOU a Lottie campaign – because being delusional in the name of self-love is the new normal. The campaign features a Gen Z-led agony aunt style podcast where the Lottie London community can spill the tea on their dating escapades, providing ‘the solulu to the delulu.’

Photo credit: Lottie London

Photo credit: Lottie London

is on a mission to educate, support, and understand Gen Z’s digital dating dilemmas. Through humor, they aim to spotlight the dark side of modern dating – ghosting – without shaming those who combat it with a dash of delusion. Whether you’ve been ghosted or you’re just a hopeless romantic, Lottie London wants you to be your own Valentine this year.

Nora Zukauskaite, the Global Marketing Director at Lottie London, spills the brand’s secret sauce: “At Lottie London, we’re not just about makeup; we’re about supporting our digital-first Gen Z community. This campaign is all about giving them the tools to conquer modern dating, prioritize self-care, and stay empowered through the highs and lows. We get it – ghosting stings, and we’re here to help our Gen Z squad navigate the tricky world of modern dating with a sprinkle of humor.” So, whether you’re dodging ghosts or embracing your inner delulu, Lottie London has your back this Valentine’s!

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